Social media has been a focal point for marketers for quite some time, and as it continues to permeate more and more corners of our lives, it becomes increasingly important to determine how to make the most of it.
In the digital marketing mix, email has long been the leader in terms of revenue. It’s also the top preferred channel by which customers wish to receive information from brands: 72% of of adults prefer it if brands contact them using email versus any other channel.
Social media has infiltrated nearly every aspect of our lives, and this is especially true in the email marketing world. At the same time, it raises the question of how to make the most of investment in things like Facebook pages, Twitter streams, and Instagram feeds. After all, we all know they are important components of building and maintaining a community around a business or brand.
Your business depends on autoresponders. They offer a timely, low-cost service that supports your subscribers even as your email list grows. However, they go stale fairly quickly. You can set ‘em and forget ‘em which is super efficient, but it also has its drawbacks.
Considering the fact that more than half the people who visit a website leave within 15 seconds, it’s quite a feat to interest a person to stay long enough to create an account. And once you do, capturing the momentum from that initial account creation is extremely important, as people are most engaged shortly after signing up.
Last night, Litmus and #TEDC15 made it hard to tell the difference.
The date is Thursday, the 21st of May, 2018. For most people, it maybe seemed a fairly insignificant day on the calendar. In Berlin, the weather was pleasant at best; it was early evening, and this tweet appeared. What happened next will blow your mind….
The line between marketing and information technology departments continues to blur, as marketing solutions today rely on high-tech tools to reach their channels. Whereas the CMOs and CIOs of the past had highly segmented duties that only brought them together at the executive leadership table, today's CMO is predicted to spend more on IT than the CIO by 2017, according to Gartner.
When someone new subscribes to your mailing list, it's a win-win. For businessess, it means there is someone eager and ready to support your brand and receive your emails. For subscribers, it means gaining access to useful information, seeing awesome images, receiving special offers or sales, and checking out fantastic content.
It’s time to discuss an email that you may or may not be using, but which could probably use an update either way: the back-in-stock email. If you’re not already giving your customers the option of being notified when a desired item is back in the store, you should consider it; it lets them know you’re paying attention to what they want.
Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.
