Avari Blog

Are Mobile Open Rates Killing Your CTOR?

[fa icon="calendar'] May 7, 2018 / by Nick Dijkstra posted in Email Marketing Metrics

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The device opening your email may be affecting your metrics

When you’re analyzing your email metrics, as all good marketers ought to do, there’s a chance that you might discover your CTOR isn’t what it used to be. If that happens, don’t be sad, and don’t panic. OK, maybe a little.

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Know Thy Content: Using CTOR to Evaluate Your Email Marketing

[fa icon="calendar'] Apr 14, 2018 / by Nick Dijkstra posted in Email Marketing Metrics, Dynamic Content

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Use CTOR to Identify Your Rockstar Content

In a recent blog post, I talked about how to assess your email marketing performance and mentioned click-to-open-rate (CTOR) as an important indicator for how successful your content is at engaging your audience.

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CTOR Revival 2018: Why Click-to-Open Rate is the Hottest Email Metric of the Year [White Paper]

[fa icon="calendar'] Apr 7, 2018 / by Natalye Childress posted in Email Marketing Metrics, Dynamic Content

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CTOR is the Hottest Email Metric of 2018Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.

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Reintroducing Click-to-Open Rate (CTOR)

[fa icon="calendar'] Mar 31, 2018 / by Sandy Hathaway posted in Email Marketing Metrics

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CTOR Measures the Effectiveness of Your Messaging

About five years ago, the Click-to-Open Rate (CTOR) was a hot topic, heralded as the best way to understand the effectiveness of email content, but the sizzle began to fizzle very quickly. With only Dynamic Content 1.0 being used, and some challenges with interpreting the meaning of CTOR results, attention to the metric cooled off within a year (though of course you can still easily check it in your ESP dashboard).

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Funnel Vision: Measuring Your Email Performance

[fa icon="calendar'] Mar 26, 2018 / by Nick Dijkstra posted in Email Marketing Metrics

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Optimize Your Email Marketing PerformanceAs email marketers, we’re always looking to do better. This is because when it comes to emails, it’s not just about opens or getting people to see your email. It’s also about making sure that the next step happens.

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So Many Metrics, So Little Time: The Data-Driven Marketer’s Dilemma

[fa icon="calendar'] Feb 18, 2018 / by Thomas Carney posted in Email Marketing Metrics

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Does Your Content Convert? A Closer Look at CTOR

[fa icon="calendar'] Feb 16, 2018 / by Natalye Childress posted in Email Marketing Metrics

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When tracking email marketing metrics, the open rate is indisputably one of the most important numbers to pay attention to. 

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