Avari Blog

Avoid Missed Opportunities in Account Creation Confirmation Emails

[fa icon="calendar'] May 26, 2015 / by Joanna Lamb posted in Dynamic Content, Transactional Email

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Treat Your Customers Like Gold

Considering the fact that more than half the people who visit a website leave within 15 seconds, it’s quite a feat to interest a person to stay long enough to create an account. And once you do, capturing the momentum from that initial account creation is extremely important, as people are most engaged shortly after signing up.

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One Direction Fans or the Email Community?

[fa icon="calendar'] May 22, 2015 / by Jake Stott posted in Dynamic Content, Social Media

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Last night, Litmus and #TEDC15 made it hard to tell the difference.

fangirling-avari

The date is Thursday, the 21st of May, 2015. For most people, it maybe seemed a fairly insignificant day on the calendar. In Berlin, the weather was pleasant at best; it was early evening, and this tweet appeared. What happened next will blow your mind….

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Ten Email Technologies Every CMO Should Know

[fa icon="calendar'] May 21, 2015 / by Sandy Hathaway posted in CMO, Marketing Technology

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Must-Know Solutions for Technical CMOs

The line between marketing and information technology departments continues to blur, as marketing solutions today rely on high-tech tools to reach their channels. Whereas the CMOs and CIOs of the past had highly segmented duties that only brought them together at the executive leadership table, today's CMO is predicted to spend more on IT than the CIO by 2017, according to Gartner.

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Turn Potential Subscribers into Real Ones with Double-Opt-In Emails

[fa icon="calendar'] May 19, 2015 / by Joanna Lamb posted in Transactional Email

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A Simple Confirm Button Is the Only CTA This Email Needs

When someone new subscribes to your mailing list, it's a win-win. For businessess, it means there is someone eager and ready to support your brand and receive your emails. For subscribers, it means gaining access to useful information, seeing awesome images, receiving special offers or sales, and checking out fantastic content.

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Have Them Clicking, Not Twiddling, with Back-In-Stock Emails

[fa icon="calendar'] May 14, 2015 / by Jake Stott posted in Dynamic Content, Transactional Email

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avari-back-in-stock-emailsIt’s time to discuss an email that you may or may not be using, but which could probably use an update either way: the back-in-stock email. If you’re not already giving your customers the option of being notified when a desired item is back in the store, you should consider it; it lets them know you’re paying attention to what they want.

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Enhance Your Email Program with Predictive, Dynamic Content

[fa icon="calendar'] May 12, 2015 / by Joanna Lamb posted in Email Personalization, Dynamic Content

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Reenergize Your Subscribers with Predictive, Dynamic Content

Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.

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Are Mobile Open Rates Killing Your CTOR?

[fa icon="calendar'] May 7, 2015 / by Nick Dijkstra posted in Email Marketing Metrics

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The device opening your email may be affecting your metrics

When you’re analyzing your email metrics, as all good marketers ought to do, there’s a chance that you might discover your CTOR isn’t what it used to be. If that happens, don’t be sad, and don’t panic. OK, maybe a little.

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Expert Interview: How Predictive Analytics Is Revolutionizing Marketing Automation

[fa icon="calendar'] Apr 23, 2015 / by Kevin Dykes posted in AVARI, Personalization Technology

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AVARI CEO Kevin Dykes

Kevin Dykes, our CEO and Co-Founder, was recently a guest on the TechnologyAdvice Expert Interview Series to share his insight on marketing automation. The podcast series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.

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Engaged and Opening: Optimizing the Welcome Email

[fa icon="calendar'] Apr 21, 2015 / by Joanna Lamb posted in Dynamic Content, Transactional Email

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New Customer Welcome Emails

Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!

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Shipping Confirmations: Wearing Your Shoes Straight from the Store

[fa icon="calendar'] Apr 16, 2015 / by Jake Stott posted in Dynamic Content, Transactional Email

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User-Generated Content in Shipping Confirmations

It’s the end of the school summer holidays, your mum took you to buy some new school shoes, and you want to wear them straight from the store.

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