Avari Blog

Expert Interview: How Predictive Analytics Is Revolutionizing Marketing Automation

[fa icon="calendar'] Apr 23, 2015 / by Kevin Dykes posted in AVARI, Personalization Technology

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AVARI CEO Kevin Dykes

Kevin Dykes, our CEO and Co-Founder, was recently a guest on the TechnologyAdvice Expert Interview Series to share his insight on marketing automation. The podcast series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.

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Engaged and Opening: Optimizing the Welcome Email

[fa icon="calendar'] Apr 21, 2015 / by Joanna Lamb posted in Dynamic Content, Transactional Email

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New Customer Welcome Emails

Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!

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Shipping Confirmations: Wearing Your Shoes Straight from the Store

[fa icon="calendar'] Apr 16, 2015 / by Jake Stott posted in Dynamic Content, Transactional Email

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User-Generated Content in Shipping Confirmations

It’s the end of the school summer holidays, your mum took you to buy some new school shoes, and you want to wear them straight from the store.

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Know Thy Content: Using CTOR to Evaluate Your Email Marketing

[fa icon="calendar'] Apr 14, 2015 / by Nick Dijkstra posted in Email Marketing Metrics, Dynamic Content

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Use CTOR to Identify Your Rockstar Content

In a recent blog post, I talked about how to assess your email marketing performance and mentioned click-to-open-rate (CTOR) as an important indicator for how successful your content is at engaging your audience.

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The AVARI Solution: Heavy Technology and Lightweight Integration

[fa icon="calendar'] Apr 9, 2015 / by Karsten Rieke posted in Developer Thinking, Personalization Technology

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Personalize at Open-Time with Heavy Technology and Lightweight Integration

We’re far enough into 2015 to know that conversations are all revolving around personalization in email marketing and how to achieve it.

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CTOR Revival 2015: Why Click-to-Open Rate is the Hottest Email Metric of the Year [White Paper]

[fa icon="calendar'] Apr 7, 2015 / by Natalye Childress posted in Email Marketing Metrics, Dynamic Content

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CTOR is the Hottest Email Metric of 2015Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.

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Post-Purchase Receipts: The “Chocolate Bar at the Checkout” Philosophy

[fa icon="calendar'] Apr 2, 2015 / by Jake Stott posted in Dynamic Content, Transactional Email

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Use Transactional Emails to Grow Your Revenue

We all send them, we all open them, but are we making the most of our post-purchase receipts? How good would it be if 1 in 20, or even 1 in 50 people actually bought a second item right away?

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Reintroducing Click-to-Open Rate (CTOR)

[fa icon="calendar'] Mar 31, 2015 / by Sandy Hathaway posted in Email Marketing Metrics

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CTOR Measures the Effectiveness of Your Messaging

About five years ago, the Click-to-Open Rate (CTOR) was a hot topic, heralded as the best way to understand the effectiveness of email content, but the sizzle began to fizzle very quickly. With only Dynamic Content 1.0 being used, and some challenges with interpreting the meaning of CTOR results, attention to the metric cooled off within a year (though of course you can still easily check it in your ESP dashboard).

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Funnel Vision: Measuring Your Email Performance

[fa icon="calendar'] Mar 26, 2015 / by Nick Dijkstra posted in Email Marketing Metrics

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Optimize Your Email Marketing PerformanceAs email marketers, we’re always looking to do better. This is because when it comes to emails, it’s not just about opens or getting people to see your email. It’s also about making sure that the next step happens.

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Getting Started with Dynamic Content 2.0

[fa icon="calendar'] Mar 24, 2015 / by Nick Dijkstra posted in AVARI, Dynamic Content

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Send Personalized Emails with Dynamic Content 2.0

We all know the benefits of adding personalization to your emails, and marketers are finally beginning to prioritize it.

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