If you’re reading this article, you’re either intrigued or already seriously looking to find the best Recommendation Engine technology that offers predictive personalization for your email marketing program. To properly evaluate this kind of technology for your business, below you’ll find a list of questions to ask as well as more detailed criteria you should keep in mind.
What would you do to get a 26 percent higher open rate and 6x higher transaction rate on your marketing emails? Dynamic content, particularly when used with email marketing, continues to pave the way for better responses and higher return-on-investment (ROI) across the board. As consumer demand for personalization increases, email providers worldwide are racing to provide their clients with more and better dynamic content solutions.
Social media has been a focal point for marketers for quite some time, and as it continues to permeate more and more corners of our lives, it becomes increasingly important to determine how to make the most of it.
Your business depends on autoresponders. They offer a timely, low-cost service that supports your subscribers even as your email list grows. However, they go stale fairly quickly. You can set ‘em and forget ‘em which is super efficient, but it also has its drawbacks.
Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.
Back in 1996, Microsoft’s Bill Gates first proclaimed that “content is king,” and he wasn’t wrong. Fast-forward nearly 20 years and content remains significant, but more important still is the kind of content.