Introducing Next Best Content™ powered by AVARI machine learning technology. It automatically recommends the most relevant content from your content marketing arsenal to every individual email recipient.
Plug and Play Campaign Blocks
Any email on any platform can be upgraded by simply by dropping an AVARI mobile-optimized block into the campaign layout — think of marketing emails, sales emails, transactional emails and more.
Use of Implicit Data & Machine Learning
Recommendations are based on both explicit and implicit website visitor behavioral data, to achieve a 1000x more nuanced understanding of individual interest and intent. Plus, a feedback loop allows the predictive model to learn from engagement with the email content and automatically optimize new recommendations in real time.
By using an innovative method the entire integration with AVARI is completed by pasting a short code snippet in the header of a website – it takes less than five minutes to set up data mapping for the most powerful recommender system available for content marketing.
Easy to Use
In contrast to enterprise personalization and marketing automation technologies on the market, the AVARI application was designed in line with the trend of consumerization of B2B technologies. The interface is clean, intuitive and requires no training to use.
Easily style the content blocks to match your brand and email design. Then simply copy & paste the code into your email template.