Visitor behavior on a website is analyzed by AVARI to predict what content will interest each person the most. Recommended products, lifecycle offers, embedded live social feeds, and other content are generated and injected into each email on a per-customer basis, at the time the email is opened.
That means marketers can send one campaign with AVARI dynamic content, using any email service provider (ESP) or marketing automation, and recipients get millions of unique combinations of content that are predictively personalized for each one.
AVARI captures 1000x more data than many other predictive personalization technologies, using an ultra-lightweight integration.
AVARI monitors the engagement with the content blocks, feeds it back into the data model, and uses machine learning to automatically get better.
Our proprietary predictive data model combines and analyzes visitor and content data to produce personalized recommendations.
These are generated on a per-person basis and injected into emails via designated dynamic content blocks.
Visitor behavior provides rich insight about intent. AVARI securely sends the browsing data, along with a brand’s content and product information, to the recommendation engine for further processing.
AVARI communicates with each email to deliver the dynamic content at the time of open using a code snippet that is placed in the HTML layout of an email campaign. This provides a number of unique advantages.
The predictive recommendations are refreshed with every open of an email, and may change based on new information being processed by the data model. Businesses selling a physical product don’t have to worry about sold-out items being promoted.
Any email service provider or marketing automation system can easily have AVARI predictive content added to its campaigns. It’s a significant upgrade that is proven to dramatically increase click-through rates (CTR) and effectiveness rates (CTOR), and can be rolled out in a matter of days.